ATD, association for talent development

ATD Blog

Let's Call It Organizational Spirit

By

Mon Nov 25 2013

Let's Call It Organizational Spirit
Loading...

Content

An important key to the success of a business is its culture. I prefer to call it organizational spirit, because the most effective cultures are energetic and loyal.

An important key to the success of a business is its culture. I prefer to call it organizational spirit, because the most effective cultures are energetic and loyal.

Content

I have worked for four organizations. Two had outstanding cultures, in which we worked hard, had a great time, shared and bounced ideas off one another. Our senior management team was well liked and respected, and we were dedicated to learning and growing in our jobs and our effectiveness. In short, we loved what we did, had pride in and loyalty to one another, and we were genuinely regarded as best in our field.

I have worked for four organizations. Two had outstanding cultures, in which we worked hard, had a great time, shared and bounced ideas off one another. Our senior management team was well liked and respected, and we were dedicated to learning and growing in our jobs and our effectiveness. In short, we loved what we did, had pride in and loyalty to one another, and we were genuinely regarded as best in our field.

Content

The other two organizations I worked for were not like that at all. The top people were thought to have a sense of self-importance, they were neither encouraging nor open to bottom-up ideas, and the cultures were heavily bureaucratic.

The other two organizations I worked for were not like that at all. The top people were thought to have a sense of self-importance, they were neither encouraging nor open to bottom-up ideas, and the cultures were heavily bureaucratic.

Content

What a difference in the organizations that had outstanding cultures! The quality of the work we did and what we accomplished was consistently excellent. The organizations with egotistical leadership were almost paralyzed by comparison, and we experienced lots of turnover, which of course was rationalized.

What a difference in the organizations that had outstanding cultures! The quality of the work we did and what we accomplished was consistently excellent. The organizations with egotistical leadership were almost paralyzed by comparison, and we experienced lots of turnover, which of course was rationalized.

Content

Business landscape

Business landscape

Content

In today’s business world, in which so many publically owned companies are driven to hit 90-day earning estimates, it is difficult to create outstanding cultures. The pressure on financial results is so strong that companies continually must do more with fewer people. As a result, people are working very hard. Couple this with the endless flow of emails and social media coming at us and most people are simply too busy to worry about culture.

In today’s business world, in which so many publically owned companies are driven to hit 90-day earning estimates, it is difficult to create outstanding cultures. The pressure on financial results is so strong that companies continually must do more with fewer people. As a result, people are working very hard. Couple this with the endless flow of emails and social media coming at us and most people are simply too busy to worry about culture.

Content

Bottom line: we’re way too busy. It just isn’t right and that shows. Businesses are not doing great and the economy is still not in great shape.

Bottom line: we’re way too busy. It just isn’t right and that shows. Businesses are not doing great and the economy is still not in great shape.

Content

It seems every company brags, “Our greatest asset is our people.” That is easy to say, but how many companies really back that up by investing in their people, treating them as valued team members and providing the resources to help them feel appreciated and supported?

It seems every company brags, “Our greatest asset is our people.” That is easy to say, but how many companies really back that up by investing in their people, treating them as valued team members and providing the resources to help them feel appreciated and supported?

Content

The answer is not very many. Witness that up to 70 percent of the people working today would consider leaving for a new job, 32 percent are actively looking, 43 percent feel a lack of recognition, and 31 percent do not like their boss.

The answer is not very many. Witness that up to 70 percent of the people working today would consider leaving for a new job, 32 percent are actively looking, 43 percent feel a lack of recognition, and 31 percent do not like their boss.

Content

Spirit vs. culture

Spirit vs. culture

Content

Here’s why I prefer the term organization spirit rather than culture. Culture begins with the spirit and enthusiasm of the people in the organization. Are your people:

Here’s why I prefer the term organization spirit rather than culture. Culture begins with the spirit and enthusiasm of the people in the organization. Are your people:

  • Content

    highly motivated

    highly motivated

  • Content

    energetic

    energetic

  • Content

    positive

    positive

  • Content

    respectful of top management

    respectful of top management

  • Content

    proud of their work and company

    proud of their work and company

  • Content

    helpful to one another?

    helpful to one another?

Content

Culture is created over time by the attitude and actions of the people. Our senior leaders must realize that they must earn the trust and respect of their people, every day! Respect and trust do not come with their title or office.

Culture is created over time by the attitude and actions of the people. Our senior leaders must realize that they must earn the trust and respect of their people, every day! Respect and trust do not come with their title or office.

Content

Leadership is influence. It’s how they carry themselves. It’s their attitude, their actions and their character. Top people simply have to get out of their offices, off their floors, and visit with their people. Ask them for their ideas and what resources they need, and treat them as teammates. They must be side by side with their people.

Leadership is influence. It’s how they carry themselves. It’s their attitude, their actions and their character. Top people simply have to get out of their offices, off their floors, and visit with their people. Ask them for their ideas and what resources they need, and treat them as teammates. They must be side by side with their people.

Content

This takes humility. If senior leaders don’t have humility, there is trouble ahead. It is said that humility is the foundation of growth. I believe it is.

This takes humility. If senior leaders don’t have humility, there is trouble ahead. It is said that humility is the foundation of growth. I believe it is.

Content

Top-down directives are not nearly as effective as bottom-up ideas. If we want people to have passion for their work and a sense of ownership and pride, they have to feel appreciated and heard. They have to know that their ideas matter.

Top-down directives are not nearly as effective as bottom-up ideas. If we want people to have passion for their work and a sense of ownership and pride, they have to feel appreciated and heard. They have to know that their ideas matter.

Content

It takes time to create this atmosphere within an organization. And it takes commitment to spend less time in meetings, at our computers and on conference calls. We simply have to have conversations with our people. That’s how we build outstanding and winning cultures.

It takes time to create this atmosphere within an organization. And it takes commitment to spend less time in meetings, at our computers and on conference calls. We simply have to have conversations with our people. That’s how we build outstanding and winning cultures.

Content

Internal relationships and our culture are absolutely as important as any other responsibility. It’s not about working more hours. Definitely not. Instead, it’s about making sure we demonstrate to our people that we genuinely care about them, know and appreciate their ideas, and help them succeed.

Internal relationships and our culture are absolutely as important as any other responsibility. It’s not about working more hours. Definitely not. Instead, it’s about making sure we demonstrate to our people that we genuinely care about them, know and appreciate their ideas, and help them succeed.

Content

Sure there are other things as well, certainly delivering results and dealing with problems on a timely basis, and also absolutely essential, we must be role models - communicating often and openly, and patiently listening to understand and learn. This is how we build organizational spirit and achieve the highest level of success, right now and over time.

Sure there are other things as well, certainly delivering results and dealing with problems on a timely basis, and also absolutely essential, we must be role models - communicating often and openly, and patiently listening to understand and learn. This is how we build organizational spirit and achieve the highest level of success, right now and over time.

Content

Final message

Final message

Content

Slow down and take the time to develop relationships. Organizational culture matters greatly, and begins with the morale, spirit and enthusiasm of its people.

Slow down and take the time to develop relationships. Organizational culture matters greatly, and begins with the morale, spirit and enthusiasm of its people.

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In


Copyright © 2026 ATD

ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.

Terms of UsePrivacy NoticeCookie Policy