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Web 2.0 and the changing face of editorial content

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Mon Nov 06 2006

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The pure premise of Web 2.0 is

  • let's get rid of editors;

  • users submit the content, including primary entries, feedback, ratings, and even clicks.

  • recency is absolutely necessary to the value of content;

  • a critical mass volume is necessary in the tens of thousands, if not much higher

  • the value of content is best determined by the wisdom of the masses through user rating, user volume.

  • meaningful 1:1 relationships can come from participation in communities

What does that change, if anything, the training model?

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