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Groupthink Kills Creativity—Here’s How to Avoid It

Published Mon Mar 14 2022

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Creativity is highly valued in the workplace, but groupthink—quick agreements around status quo solutions arrived at by consensus-based problem-solving groups—can hamstring efforts to innovate. Avoid groupthink by establishing that the status quo is not good enough. People have the tendency to believe that the existing solution must be the best one, and groups tend to take the path of least resistance. It can also help to adopt liminal, or placeholder, solutions for problems. This isn’t the final iteration of the solution itself, but it allows for progress. Celebrate that. When a group comes to a consensus around the

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