Failure to plan is planning to fail, as they say, and many organizations aren’t taking the steps necessary for success as hybrid work becomes the norm. A new study analyzing the future of work conducted by AT&T revealed that hybrid work seems to be the strong favorite among most business leaders as the pandemic winds down, but a whopping 72 percent of these leaders lack a clear strategy. “There’s been a nonreversible shift in the way business is done thanks to the constraints of COVID-19. It’s clear that a successful talent program now requires a hybrid work policy, but that policy needs to be supported by a strategic tech-first cultural reset to ensure business growth and competition,” Alicia Dietsch, senior vice president of business marketing at AT&T, said. “Firms need to ask themselves if they have the in-house expertise to achieve this or whether it’s now time to go beyond a partner in remote infrastructure rollout to a partner in tech-first remote business strategy.” Other highlights of the study showed that 81 percent of business leaders believed hybrid models will be the most prevalent by 2024 and that such models will help attract and retain young talent. However, the majority don’t have detailed plans on how to facilitate these new models, and 76 percent don’t have any key performance indicators to help them understand if the model is working or not.