The ASTD Press title 10 Steps to Successful Sales will be used as a core element in a sales training certificate program offered to sales professionals at the 2010 Print Solutions Conference & EXPO, held May 24-25 in Baltimore, Maryland. The Print Solutions Conference & Expo is the only national trade show focused on supporting printing professionals who buy print and print services for resale or distribution to an end-user customer.

The Sales Certificate Program is designed to train new and existing sales representatives on the techniques, approaches, and skills required to become a trusted advisor and top seller. The certificate program is built on the principles contained in the book 10 Steps to Successful Sales, written by Brian Lambert, PhD., director of ASTD's Sales Training Drivers program. It will be facilitated by Lambert and Dan Seidman, President of Sales Autopsy, Inc.