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Press Release

Making organizations greener

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Wed Jul 01 2009

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I just picked the July issue of Infoline out of my inbox to skim through and found myself reading the entire issue cover to cover. "Lead the Green Evolution" by Katherine Holt, Tom Bepler, Kate Grace MacElveen, and Carol Stoner is a good issue for people interested getting started on a greener path, both as individuals and as a leaders within their organizations (both with and without formal authority). This Infoline suggests a lot of small and big initiatives that can have an impact on slowing and perhaps eventually reversing climate change.

As the authors point out, going green is currently trendy, but it's really a much more important and fundamental change in our way of life--one that needs to take place if we want a livable planet. I frequently read or hear in the news that the huge changes needed to slow climate and reverse climate change are impossible over such short periods of time, but I don't buy it. Think about the radical and extremely fast retooling of the American industrial system needed to respond to World War II. Or what the changes that have taken place in the way that people do business because of technologies ranging from personal computers to the Internet to Twitter and iPhones? We can change fast if we want to change.

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Anyway, this is an issue I care about, even though I haven't made as much personal progress on going green as I would like (although I try to make inroads all the time), so I am liable to get soap-boxy about it, but the Infoline is not soap-boxy at all; in fact, it provides some very good incentives for going green, including saving money, attracting and retaining talent, and attracting customers, as well as a lot of ideas for ways to implement greener business practices. So why not check it out? And in keeping with the green theme: Why not get it as a PDF?

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