The article focuses on the role of external coach in a business enterprise. An external coach might be a good way to help an employee deal with not receiving a promotion. Business coaching, also called executive coaching, management coaching, and leadership coaching, requires no plastic surgery. Most people who hire business coaches are already quite successful or well on their way to becoming so. The Worldwide Association of Business Coaches, an international professional association dedicated to the business coaching industry, defines business coaching as a highly interactive partnership for the purpose of reaching professional and personal goals and objectives within the context of the business or organization's goals and objectives.