The article focuses on Ada Agrait, Sales Learning and Development Leader MSN, Microsoft Corp., Redmond, Washington. Agrait was given the charge for creating and delivering learning and development opportunities when she joined MSN in June 2006. The specifications were clear, which included, Generic Microsoft corporate training, which is targeted at IT professionals and wasn't appropriate for the MSN sales force. Agrait says that selling online media is very different from selling a server. Microsoft sells a lot of products, but MSN is the only division that sells advertising and customization is key to the success of the training. Meeting those learning needs was only one of the goals Agrait wanted her new program to achieve. She also wanted to raise the perceived value of training and development within the sales organization and to convert her audience into enthusiastic, dedicated users of the training function. The new certification requires participants to work through three levels, namely, sales readiness, sales effectiveness, and sales mastery.