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Are You Driving Learners Away?

Reduce the friction that is preventing learners from engaging with your learning.


Thu Dec 01 2022


Businesses spend billions of dollars trying to understand consumer behavior, resulting in marketing strategies that aim to get consumers to buy their products. However, in those companies, many L&D functions are not leveraging the same insights and strategies to reach their learners. Treat your learning solutions like products, and minimize the friction between the solutions and learners. One way to do so is using BJ Fogg's behavior model to evaluate your learning initiatives.

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December 2022 - TD Magazine

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