This article focuses on customer-centric companies. A customer-centric company is one that tries to find as many products as possible for its customers. A product-centric company is one that tries to find as many customers as possible for its products. Many companies feel the need to become more customer-centric when they do not need to. There is nothing wrong with being product-centric. Just because a company gives the customer a prominent place on its radar screen does not mean that it is customer-centric. A customer-centric company bundles and packages stand-alone products so that the package, also known as the solution, creates value for customers in ways that they couldn't do themselves. So creating solutions to avoid becoming a commodity is the primary driver toward becoming customer-centric. Many companies create a solutions unit or customer segment units that contain people who have an in-depth knowledge of the customer. But creating customer-facing units is only the first step in organizing around the customer. Customer-centric organizations are process-intensive.