The article reports on the launching of the new Certified Professional in Learning and Performance (CPLP) credential by the American Society for Training & Development Certification Institute in the U.S. The event expects to lead to several important new trends in the performance industry including: (1) CPLP will immediately become an in demand credential, (2) the standards of CPLP will increase the level of professional competence in the learning and performance profession, (3)employers will start requiring job applicants for the certification, and (4) CPLP will become de rigueur for a successful profession. From the point of view of employers, the certification lends credibility and helps them make a solid recruitment decision.