Evaluating Corporate Sales Training Programs

Discusses strategies for evaluating corporate sales training programs. Emphasis on the Sisyphean nature of evaluation Interrelationships of planning, training, evaluation and modification Pretraining and posttraining evaluation Implications for management and training.

Mon Nov 01 1982

Discusses strategies for evaluating corporate sales training programs. Emphasis on the Sisyphean nature of evaluation; Interrelationships of planning, training, evaluation and modification; Pretraining and posttraining evaluation; Implications for management and training.

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ISSUE

Evaluating Corporate Sales Training Programs