The article discusses the significance of good promotion and marketing programs towards creating a good business training development. According to experts, promotion should be treated as the key component in every organization's learing initiatives. In addition, it should be supported with a good communications strategy that promotes the training's value to the right people. Several suggestions were also presented on generating awareness and promoting the value of learning programs and services including, creating a comprehensive marketing strategy, familiarization with the audience's most critical challenges and priorities, and make the course visible to potential learners.