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TD Magazine Article

Member Benefit

Grow a VEO

Published Thu Dec 01 2005

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The article discusses how to grow a Vibrant Entrepreneurial Organization (VEO). According to Joanne Sujansky, founder and CEO of the KEYGroup, a VEO not only attracts the most talented people but frees and nurtures their inner entrepreneur. There are several steps that a company can follow to become a VEO. First, a VEO shares the big picture and has no secrets, which means, employees know where the company is currently, where it wants to go, and what values will be required. Next, a VEO illustrates the new face of loyalty and employees give more loyalty to those companies that view them as complete human beings. A VEO also supports high productivity while minimizing stress. Downsizing and scarce resources have stretched workers to the breaking point as a result of which mistakes increase, opportunities are lost, and productivity can actually decline. A VEO believes that communication is a critical factor in holding onto the intellectual capital that gives the company its value and which leads to employee retention.

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Grow a VEO


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