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TD Magazine Article

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Wed Jun 01 2005

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The article presents information on the suggestions made by the author on a case study on how regional sales success of a company can be replicated across the company. The company under discussion in the present case study is Senscript. Senscript executives should first spend their efforts leveraging the accomplishments of the senior account manager of the Chicago sales team. The case study focuses on Abe Malone, a junior level software sales account manager for Senscript. But, the senior account manager of the Chicago sales team should be the starting point, not Malone. The senior account manager of the Chicago sales team is miles ahead in potential impact for the company. She has a high-performing sales team under her lead, at her disposal, equipped to produce valuable outputs for Senscript. Because it's impossible to interview a fictional character, one cannot be certain that her team is her main accomplishment. Therefore, if executives intend to boost national sales to Chicago level, they must do so through the senior account manager of the Chicago sales team.

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