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TD Magazine Article

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NEW SELLING SKILLS FOR TODAYS CHANGING MARKETPLACE

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Thu Jan 01 1987

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Discusses the sales training program at Automatic Data Processing (ADP). Composition of the field force; Demand for selling skills training from sales executives; Use of the Systematic Selling Techniques (SST) program; Program's basis on advanced learning methods that incorporate behavior change; Core selling-skills program, follow-up program and manager's coaching program in SST.

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ISSUE

NEW SELLING SKILLS FOR TODAYS CHANGING MARKETPLACE


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