The article focuses on the increasing awareness of employees about the significance of environmental protection. The author claims that companies that advocate for environmental protection have an advantage in terms of retaining employees. A survey in Great Britain made by Ceridian depicts that 69 percent of employees welcome green benefits from environmentally responsible employers. In the U.S., about 33 percent of the workforce admit that they are more inclined to work for an environmentally savvy company. Moreover, majority of employees feel that their current employers should be more eco-friendly.