This article reports on different customer servicing approaches by some successful organizations. Gaining the trust of a customer is very advantageous to any organization. This can only be achieved through constant learning of customers perspective of what they like to see in a product. Harley-Davidson Motor Co. has understood the effects of power learning on business. The reason for the success of the company is attributed to learning the minds of the customers very quickly and effectively. Fidelity Investments, the largest provider of workplace retirement savings plans, has gained the ultimate loyalty of the customer base by responding to the idea of the use of technology to facilitate education among the customers.