The article reports that Telkom SA has designed a senior management program to implement company strategy at various levels. The program has been referred to as "implementing strategy and managing corporate performance" initiative. The purpose of the program is to build a competitive culture within the management team to implement a plan for conducting business in emerging markets. The basis of this program is the company's current business in the next two years. Presentations by external experts, seminars by internal top managers, individual and team research projects, and company visits and tours are the constituents of the program.