The article presents information on the suggestions made by the author on a case study on how regional sales success of a company can be replicated across the company. The company under discussion in the present case study is Senscript. The case study states the business imperative would be to increase overall branch sales to meet the Chicago office's numbers of more than 50 percent above quota. In addition, although not cited in the case study, Senscript should also look at their cost of sales. From an organizational alignment perspective, the potential to improve performance would include analyzing operational capabilities and efficiencies. The first step Senscript executives should take is to identify someone, internal or external to Senscript, with the expertise to analyze the situation. A human performance approach is not only needed but also useful. If one wants to drive organization change that results in increased value to the business, shareholders and employees, they must focus on the people. An organization is a living system, and the intellectual capital in the organization is the organization's DNA.