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TD Magazine Article

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Training Newsbeat November 1974

Published Thu Jan 01 1987

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Focuses on the Armour-Dial Management Institute of Armour-Dial Inc. Training of company salespersons and management level personnel; Focus on the role-playing principle in which real-life selling situations are developed; Different roles played by each salesperson; Importance of self-criticism and criticism of other performers as functions of the technique; Reduction in the company's sales force turnover rate.

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ISSUE

Training Newsbeat November 1974

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