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TD Magazine Article

Member Benefit

Union Pacific Gets Back On Track With Customers

By

Sun Aug 01 1993

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Relates the experience of Union Pacific Railroad in using training to improve quality in their products and services. Total-quality strategy employed to consistently meet customer requirements at competitive costs; Development of multilayered training curriculum to train its salespeople from fundamental selling skills to advanced account development and presentation strategies.

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Union Pacific Gets Back On Track With Customers

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