As organizations continue to focus on employee engagement, trust, innovation, and continuous learning, social approaches are seen as increasingly critical to an organization's future. However, according to research, more than 80 percent of social platform efforts fail to meet their goals. What's the key to social technology adoption and advancing the goal of a more open organization? In this session, you will learn 10 key principles to leverage in your organization to not only understand what needs to be done before leveraging social technology, but also move from mere adoption to adaptation of work, communication, and management in a more social organization. This session was recorded at the ATD 2019 TechKnowledge conference in West Palm Beach, Florida.