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When Sales Enablement Fails: Discover the Pitfalls That Can Sabotage Your Program

Published Tue Mar 13 2018


You’re familiar with a to-do list. In this webcast, we’ll tackle your sales enablement don’t-do list, with a look at the common mistakes practitioners make when designing, executing, and measuring their program investments. Our discussion will cover a range of topics, including identifying sales enablement’s unique purpose for your company; building consensus on goals and objectives; navigating the mandate for interlock with contributors in sales leadership, sales operations, and product marketing; and mastering the metrics that matter to your most important KPIs. In this webcast, you’ll learn: - how to strike a balance between scoping and building a successful long-term program while managing short-term expectations - best practices for setting specific, measurable program goals that support all constituents - the critical metrics for linking sales enablement to desired business outcomes, and growing your budget over time.

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