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ATD Elements

Marketing the Learning Function

Ensure that your learning solutions reach the intended audience.
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The one thing that the learning function needs to be successful is an audience. After all, if your learning solution never meets the end user, it will be hard to measure the impact of the learning function. Successful marketing doesn’t have to entail spending lots of money or resources. In fact, the resources you use and to what extent you market should be carefully considered and should be specified in your marketing plans. Explore various options for ensuring your learning solutions reach their audience.

Who should attend:
Managers of the learning function will benefit from this course.