Top
1.800.628.2783
1.800.628.2783
Not sure what course to take? Call 855.404.2783.
Courses
EDU RDSN 120x120-atd-certificates-badge.PNG
EDU RDSN 120x120-atd-certificates-badge.PNG

Sales Enablement Certificate

Talent development meets sales enablement.

This workshop, designed exclusively for sales enablement professionals, gives you the knowledge and tools required to develop, support, and enable your sales force to achieve its business goals.

Face-to-Face
Face-to-Face
Credits: CEU 1.4 MORE
Level: Intermediate
Role(s): HR/OD Professional More
Language(s): English

Pricing

$1,295
Member
$1,495
Non-member
Course Info

People are the heart of sales enablement. As a sales enablement professional, how do you ensure that the sales team has the business-essential competencies to achieve their goals?

... Read More

People are the heart of sales enablement. As a sales enablement professional, how do you ensure that the sales team has the business-essential competencies to achieve their goals?

ATD’s World-Class Sales Competency Model (WCSCM) gives you the best sales training tools to tackle this challenge from all sides—recruiting, coaching, training, process improvement, and more. In this practical course, you will learn to apply the WCSCM to develop and deliver effective sales training program solutions to meet a dynamic sales organization’s ever-changing needs.

WHY SHOULD I ATTEND?

  • Create an environment that enables the sales force to successfully meet its targets and goals.
  • Customize and use a competency assessment tool to determine competency gaps and use it to prepare staffing tools and competency development solutions.
  • Measure the business impact of sales enablement solutions.

Read Less

What You Will Learn
  • Leverage the ATD WCSCM to explore, identify, and customize business-essential competencies for members of the sales ecosystem.
  • Customize and use a competency assessment tool to determine competency gaps, which can then be used to prepare staffing tools and competency development solutions.
  • Use a systems approach to define, design, develop, deploy, manage, and measure sales talent development solutions with agility.
  • Screen and select sales talent, including trainers and coaches, who fit best with the overall strategy of the enablement program.
  • Conduct formative and summative evaluation of sales enablement solutions, and use the results for continuous improvement of these solutions.
  • Measure the business impact of sales enablement solutions.
pasted image 0 (1).png Guidebook

Getting Started in Sales Enablement Guidebook

Whether you are new to sales enablement or sales enablement is new to your organization, this guidebook can help you with where to start. Download the digital booklet to learn more.

4684385851001_5726416348001_5726412186001-vs.jpg?pubId=4684385851001&videoId=5726412186001 VIDEO

Introducing the New ATD Sales Enablement Certificate Program

In this episode, Roxy Torres, senior manager of ATD’s sales enablement topic, and Reza Sisakhti, developer of ATD’s World-Class Sales Competency Model, have a conversation about the new ATD Sales...

Training in board room
INSIGHT

Nuts and Bolts of the Sales Enablement Certificate

How do you create an environment that enables the sales force to successfully meet its targets and goals? That’s the core question the new Sales Enablement Certificate answers. I recently spoke with...

Course Topics
Topic 1 - Defining Sales Talent Development Solutions
Lesson 1: Systems Approach to Sales Enablement
  • The Sales Enablement System
  • Approaching Sales Enablement Holistically
  • Sales Talent Development Solutioning

Lesson 2: Front‐End Analysis
  • Defining Business Requirements
  • Analyzing Requirements for Skills and Learning
  • Defining Learning Requirements
  • Business Requirements Definition Rationale (“BRD”)
Topic 2 - Designing Sales Talent Development Solutions
Lesson 1: Sales Talent Development Strategy
  • High‐Impact Sales Talent Development Solution Components
  • High‐Impact Sales Talent Learning Solution
  • Formal Learning
  • Work‐Based Learning & Development
  • Collaborative Knowledge Sharing
  • Using Social Media
Topic 3 - Managing Development and Implementation of Sales Talent Development Solutions
Lesson 1: Managing Development and Implementation
  • Project Management Best Practice
  • Managing Solution Development
  • Project Management Challenges

Lesson 2: Implementation Expectations
  • Key Implementation Expectations
  • Effective Engagement Techniques
Topic 4 - Evaluating and Measuring Sales Talent Development Solutions
Lesson 1: Building an Evaluation Plan
  • Defining a Robust Evaluation Plan
  • Evaluation Framework
  • Requirements Flow
  • The Business Value Chain

Lesson 2: Business Impact Measurement
  • Micro vs. Macro Measurement Perspectives
  • Two Evaluation and Measurement Case Examples
  • Account Manager Learning Program Evaluation
  • AML Program
  • Measuring E-Learning Impact
Who Should Attend

This workshop is designed exclusively for sales enablement professionals. Primary audiences include individuals who are responsible for defining the talent development needs of the sales organization and for developing, managing, and evaluating sales learning and development solutions.

Typical roles include:

  • Sales Trainers and their Managers
  • Sales Coaches
  • Sales Managers
  • Sales Leaders
  • Sales Consultants

ATD Education programs are designed primarily for learning professionals – trainers, instructional designers, and organizational development practitioners – but also greatly benefit anyone within an organization who is responsible for developing others, from managers to human resources specialists.

Level: Intermediate
Roles: HR/OD Professional, Manager
Language: English
What Our Participants Are Saying
SP
Sales Enablement Certificate Participant

"I found the information valuable and applicable. Excited about the new ideas I have from the class that I can implement in my organization."

SP
Sales Enablement Certificate Participant

The material is 100% applicable to what I do as a sales enabler.

SP
Sales Enablement Certificate Participant

"Structured very well. The book and use of the book during the session is incredibly valuable."

Dates & Locations
  • Dec 12-13, 2019
    Chicago, IL
  • Feb 06-07, 2020
    San Diego, CA
  • May 15-16, 2020
    Denver, CO
  • Jul 30-31, 2020
    New York, NY
There are no results matching your choices. Try resetting all filters.
Facilitators
Reza Sisakhti
Susan Jacobs

Things to Know

ATTENDANCE

Face-to-Face Certificate Courses
Participation in all originally scheduled days of the program is mandatory in order to receive the certificate of completion and CEUs. Participants who miss more than two hours of the entire program will not be eligible to receive the certificate. Participants who fulfill the attendance requirement will receive a certificate at the end of the program.

Online Certificate Courses
Participation in all online sessions at their currently scheduled day and time is mandatory to receive a completion certificate and any applicable credits.

ATD requires active participation through the program to receive credit for the class. Active participation includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work. Please note that using a tablet or mobile device severely limits your ability to fully and actively participate.

For programs with five or more sessions, one missed live session can be made up by listening to the session recording in full. Participants who miss more than one live session will not be eligible to receive the certificate. For programs with four or fewer sessions, attendance at all live sessions is required to receive a certificate. If you meet the eligibility requirements, a certificate will be issued to you through the ATD Learning Portal at the end of the program. All sessions will be recorded and available for participants to review throughout the program for your reference.

CREDITS

14.0 learning hours

1.4 CEUs awarded

Up to 14.0 APTD Recertification Points through the ATD Certification Institute.

Up to 14.0 CPLP Recertification Points through the ATD Certification Institute.

This program has been approved for 14.0 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

This program is valid for 14.0 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit www.shrm.org/certification.

TECHNICAL REQUIREMENTS

A laptop computer with Wi-Fi capability is required for both face-to-face and online programs. Please do not bring mobile devices (phones, tablets, etc.) in lieu of a laptop. There will be no computers available on-site for participants. Note: You might not have an optimal experience if you are using Internet Explorer or Microsoft Edge to access your courses. Chrome is the recommended browser.

ATD LEARNING PORTAL

Enrolled in a program? Sign in to the ATD Learning Portal with your ATD account credentials two weeks before the first day of class to:

  • Engage with your facilitator and peers.
  • Access pre-work assignments.
  • View any technical requirements.
  • Review logistical information.

TRANSFERS/CANCELLATIONS

Click here to review our cancellation policy.

FREQUENTLY ASKED QUESTIONS

Have additional questions about ATD courses? Visit our FAQs for answers.

Connect with a Professional Development Specialist to discuss what courses make sense for you or your team.