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Certificate Program
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Sales Enablement Certificate

Talent development meets sales enablement.

This workshop, designed exclusively for sales enablement professionals, gives you the knowledge and tools required to develop, support, and enable your sales force to achieve its business goals.

Live Online
Live Online
Credits: CEU 1.4 MORE
Level: Capable
Role(s): HR/OD Professional More
Language(s): English
Capability Area(s): Performance Improvement More


Course Info

People are the heart of sales enablement. As a sales enablement professional, how do you ensure that the sales team has the business-essential competencies to achieve their goals?

... Read More

People are the heart of sales enablement. As a sales enablement professional, how do you ensure that the sales team has the business-essential competencies to achieve their goals?

ATD’s World-Class Sales Competency Model (WCSCM) gives you the best sales training tools to tackle this challenge from all sides—recruiting, coaching, training, process improvement, and more. In this practical course, you will learn to apply the WCSCM to develop and deliver effective sales training program solutions to meet a dynamic sales organization’s ever-changing needs.


  • Create an environment that enables the sales force to successfully meet its targets and goals.
  • Customize and use a competency assessment tool to determine competency gaps and use it to prepare staffing tools and competency development solutions.
  • Measure the business impact of sales enablement solutions.

Read Less

What You Will Learn
  • Leverage the ATD WCSCM to explore, identify, and customize business-essential competencies for members of the sales ecosystem.
  • Customize and use a competency assessment tool to determine competency gaps, which can then be used to prepare staffing tools and competency development solutions.
  • Use a systems approach to define, design, develop, deploy, manage, and measure sales talent development solutions with agility.
  • Screen and select sales talent, including trainers and coaches, who fit best with the overall strategy of the enablement program.
  • Conduct formative and summative evaluation of sales enablement solutions, and use the results for continuous improvement of these solutions.
  • Measure the business impact of sales enablement solutions.
f014dfba-249a-49b7-9de2-3549f64c2e26-SE.jpg Free Guidebook

Getting Started in Sales Enablement Guidebook

Whether you are new to sales enablement or sales enablement is new to your organization, this guidebook can help you with where to start. Download the digital booklet to learn more.

4684385851001_5726416348001_5726412186001-vs.jpg?pubId=4684385851001&videoId=5726412186001 VIDEO

Introducing the New ATD Sales Enablement Certificate Program

In this episode, Roxy Torres, senior manager of ATD’s sales enablement topic, and Reza Sisakhti, developer of ATD’s World-Class Sales Competency Model, have a conversation about the new ATD Sales...

Get the Course Brochure brochure

Sales Enablement Certificate Brochure

Download the brochure to learn everything you need to know about this course.

Course Topics
Topic 1 - Defining Sales Talent Development Solutions
Lesson 1: Systems Approach to Sales Enablement
  • The Sales Enablement System
  • Approaching Sales Enablement Holistically
  • Sales Talent Development Solutioning

Lesson 2: Front‐End Analysis
  • Defining Business Requirements
  • Analyzing Requirements for Skills and Learning
  • Defining Learning Requirements
  • Business Requirements Definition Rationale (“BRD”)
Topic 2 - Designing Sales Talent Development Solutions
Lesson 1: Sales Talent Development Strategy
  • High‐Impact Sales Talent Development Solution Components
  • High‐Impact Sales Talent Learning Solution
  • Formal Learning
  • Work‐Based Learning & Development
  • Collaborative Knowledge Sharing
  • Using Social Media
Topic 3 - Managing Development and Implementation of Sales Talent Development Solutions
Lesson 1: Managing Development and Implementation
  • Project Management Best Practice
  • Managing Solution Development
  • Project Management Challenges

Lesson 2: Implementation Expectations
  • Key Implementation Expectations
  • Effective Engagement Techniques
Topic 4 - Evaluating and Measuring Sales Talent Development Solutions
Lesson 1: Building an Evaluation Plan
  • Defining a Robust Evaluation Plan
  • Evaluation Framework
  • Requirements Flow
  • The Business Value Chain

Lesson 2: Business Impact Measurement
  • Micro vs. Macro Measurement Perspectives
  • Two Evaluation and Measurement Case Examples
  • Account Manager Learning Program Evaluation
  • AML Program
  • Measuring E-Learning Impact
Who Should Attend

This workshop is designed exclusively for sales enablement professionals. Primary audiences include individuals who are responsible for defining the talent development needs of the sales organization and for developing, managing, and evaluating sales learning and development solutions.

Typical roles include:

  • Sales Trainers and their Managers
  • Sales Coaches
  • Sales Managers
  • Sales Leaders
  • Sales Consultants

ATD Education programs are designed primarily for learning professionals – trainers, instructional designers, and organizational development practitioners – but also greatly benefit anyone within an organization who is responsible for developing others, from managers to human resources specialists.

Level: Capable
Roles: HR/OD Professional, Talent Development Manager
Language: English
What Our Participants Are Saying
Sales Enablement Certificate Participant

"I found the information valuable and applicable. Excited about the new ideas I have from the class that I can implement in my organization."

Sales Enablement Certificate Participant

The material is 100% applicable to what I do as a sales enabler.

Sales Enablement Certificate Participant

"Structured very well. The book and use of the book during the session is incredibly valuable."

Dates & Locations
Time Zone: Eastern Time
We use your device settings to determine and display times in your local time zone. You have the option to manually change the time zone displayed on
  • Jul 25-26, 2022
    10:00 AM - 06:00 PM
    Live Online
  • Oct 06-07, 2022
    09:00 AM - 05:00 PM
    Live Online
  • Oct 13-14, 2022
    11:30 AM - 07:30 PM
    Los Angeles, CA
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Reza Sisakhti
Mostafa Galal

Things to Know


For full-day face-to-face and live online programs, participation in all originally scheduled days of the program, including both face-to-face and live online formats, is mandatory in order to receive the certificate of completion and CEUs. Participants who miss more than two hours of the entire program will not be eligible to receive the certificate. Participants who fulfill the attendance requirement will receive a certificate at the end of the program.

For multi-week, live online programs with five or more sessions, one missed live session can be made up by listening to the session recording in full. Participants who miss more than one live session will not be eligible to receive the certificate. To be marked complete for that one session, please email [email protected]. For programs with four or fewer sessions, attendance at all live sessions is required to receive a certificate. All sessions will be recorded and available for participants to review throughout the program for your reference.

ATD requires active participation throughout the program to receive credit. Active participation in live online sessions includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work. Please note that using a tablet or mobile device significantly limits your ability to fully and actively participate.

If you meet the eligibility requirements, a certificate will be issued to you through the ATD Learning Platform at the end of the program.


14.0 learning hours

1.4 CEUs awarded

This program is eligible for 14.0 professional development hours or recertification points from the ATD Certification Institute (ATD CI) for the APTD or CPTD credential.

This program has been approved for 14.0 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

This program is valid for 14.0 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit


A laptop computer with Wi-Fi capability is required for both face-to-face and online programs. Please do not bring mobile devices (phones, tablets, etc.) in lieu of a laptop. There will be no computers available on-site for participants. Note: You might not have an optimal experience if you are using Internet Explorer or Microsoft Edge to access your courses. Chrome is the recommended browser.


Enrolled in a program? Sign in to the ATD Learning Portal with your ATD account credentials two weeks before the first day of class to:

  • Engage with your facilitator and peers.
  • Access pre-work assignments.
  • View any technical requirements.
  • Review logistical information.


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