October 3-4
ATD Headquarters
Alexandria, VA

Member Nonmember
$745.00 $945.00

Create Lasting Behavior Change Among Your Learners

Changing behavior is difficult, for both the learner and the practitioner. As an instructional designer, you strive to affect behavior, but how are you ensuring your efforts aren’t derailed by old patterns, habits, and conduct? Take your training design to the next level by tapping into the psychology of behavior change. By understanding techniques from the fields of behavioral economics, behavioral psychology, persuasive technology, habit formation, and even game design, you’ll see that change is a process, not an event.

LearnNow: Design for Behavior Change will show you how to design your training programs around the science of lasting behavior change. Gain a better understanding of the science behind behavior change by learning the theory behind it, and discover how to apply it to new or existing learning designs.

Learning Objectives:

  • Identify and understand the barriers to behavior change.
  • Leverage the most up-to-date motivation science in your learning design.
  • Inform learners and inspire behavior change using research-based methods.
  • Create a behavior change strategy and design a behavior change plan using specific models and techniques.

Don’t risk wasting resources and time on training that doesn’t produce the desired behavior outcomes. Train with purpose and achieve lasting success.

What do attendees have to say about the conference?

“Wonderful program with an incredible amount of valuable information.”—Previous attendee

“This program opened up my mind to different learning and behavior change theories and models, helping me take what I already know to the next level.”—Previous attendee

“This was one of the most informative workshops I’ve ever attended!”—Previous attendee


Day One

8 a.m.-12:00 p.m.

Registration/Light Breakfast/Networking

Welcome to LearnNow
We’ll kick off the event by discussing some of the objectives and setting expectations for the next day and a half.

12:15-1:15 p.m. Motivation Science and Behavior Change
We’ll present on the current science of motivation, behavior change, and habit formation.
1:15-4:30 p.m. Break
  Diagnosing a Behavior Change Problem
To be successful, you need to be able to break down a behavior change problem and look at the root causes of the behavior or the resistance to change.
12:15-1 p.m. Lunch
1-4:30 p.m.

Behavior Change Models
We’ll review some of the primary models for behavior change solution.
Characteristics of Behavior Change Solutions
You’ll receive a process and a model for creating a behavior change strategy.
Draft a Strategy
Work through diagnosing a behavior change problem and begin drafting a strategy.
Day 1 Wrap Up

Day Two
8 a.m.-12:15 p.m.

Coffee and Pastries
Recap Day 1 and Prepare for Day 2
Design a Behavior Change Plan
You’ll have the opportunity to create a more detailed plan for your behavior change solution.
Debrief Behavior Change Plans
Digital Solutions for Behavior Change and Habit Formation
The workshop will end with a look at some additional case studies, including digital solutions for behavior change.
Day 2 Wrap Up
Share lessons learned from workshop and next steps.