October 11-12, 2018

San Francisco, CA

Open Your Mind to More Flexible Learning Designs

Today’s learners are choosing to get their instructional content from alternate sources—YouTube, Google, blogs, and Twitter—which is threatening the use of learning management systems as the go-to platforms for content delivery. For instructional designers, this means viewing learning objects as instructional products and learners as consumers.

ATD’s LearnNow: Design Thinking workshop will show you how to shift to a human-centered instructional design approach by leveraging the tools and techniques found in the discipline of product design. The result? Your training will be the source your audience chooses to rely on, return to, and recommend.

Learning Objectives:

  • Uncover why instructional design needs to change.
  • Explore the value of empathetic design in modern instructional design.
  • Participate in hands-on design thinking activities and processes that are specifically tailored for use in instructional product design.
  • Receive tools and templates you can take with you to immediately put design thinking to practice in your organization.


Day One
8 a.m.-12:15 p.m. Registration/Light Breakfast/Networking
  Welcome to LearnNow
We’ll kick off the event by discussing some of the objectives and setting expectations for the next day and a half.
  Activity: The Characteristics of a Great Instructional Designer
  Exploring the Current State of the Industry
  What is Design Thinking?
12:15-1 p.m. Lunch
1-4:30 p.m. Activity: Integrating Design Thinking into Your Instructional Design and Development Process
  Activity: Re-Framing the Problem
  Design Tools
  Activity + Tool: Question Ladder
  Activity + Tool: Empathy Map
  Activity: Brainstorming Best Practices 
  Day 1 Wrap Up
Questions, Debrief, Prepare for tomorrow

Day Two
8-12:15 p.m. Coffee and Pastries
Recap Day 1 and Prepare for Day 2
  4-hour Design Challenge
  Activity + Tool: Affinity Diagram
  Activity + Tool: Mind Map
  Activity + Tool: What If
  Activity + Tool: Prototype
  Day 2 Wrap Up
Share lessons learned from the workshop and next steps.


AMA Executive Conference Centers

55 Fourth Street, 2nd Level

San Francisco, CA 94103

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