LearnNow: Personal Branding
Leverage Your Personal Brand to Propel Your Career
Managing your career requires more than subject matter expertise and hard work. Don’t wait to be promoted or chosen for key initiatives; choose yourself! By enhancing your personal brand, you’ll attract career opportunities (like promotions), top candidates, and business projects that are right for your professional goals. This program provides you a way to strategically assess and position your personal brand online and off, identify gaps, communicate ROI, and grow your career. Throughout this highly interactive program, Wendy Terwelp, award-winning career expert and personal brand strategist dubbed a “LinkedIn Guru” by the Washington Post, walks you through this foundational process step by step.
- Discover and improve your personal brand, learn how others perceive it, and know why it matters.
- Get a clear strategy to communicate your unique value, story, and ROI plan in the bottom-line terms decision-makers love.
- Learn how to network strategically and uncover ways to attract and build business relationships with your target audience (those who need to know about you) online and off.
- Define key factors for an optimal online presence, including choosing and using the right social networks (like LinkedIn) as well as other online platforms relevant for your professional goals.
- Create a preliminary personal brand plan for your career growth.
- Get downloadable worksheets, action plans, and resources to use in the program and on the job.