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ATD Blog

3 Dangers of Designing Activities First

Wednesday, March 2, 2016
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A prospective client was shocked when I told him during a recent meeting that we develop content before designing activities. I guess designing activities first and then developing content based on those activities is the approach many people take. Not me. In fact, there are three very specific reasons why I believe it’s dangerous to design activities first.

#1. The Purpose of Training Is to Improve Job Performance

At best, activities approximate the job. No matter how robust, activities

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