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ATD Blog

A More Sustainable Business Model for MOOCs

Tuesday, November 4, 2014
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MOOCs, with their promise to make world-class education more accessible, have attracted millions of users to free online courses on just about any topic under the sun—from artificial intelligence to game design to the history of jazz.

Free education is a worthy goal, but the disappointing reality is that few users actually finish the classes—and once they drop out, so does any chance of them paying for certificates of completion, one of the common schemes for procuring a little fund

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