Applying Human Performance Improvement Principles to Learning Design

Wednesday, September 28, 2016

In this Q&A podcast, I speak with Barbara Greenstein about the nuts and bolts of Designing Learning Certificate.

Barbara Greenstein is principal of Human Resource Prescriptions, and highly regarded for her facilitation and instructional design skills. With more than 20 years of experience in the training and development field, her mission is to help clients put the systems in place that will help them manage effectively in today's changing business environment while ensuring optimal performance and job satisfaction for all employees. Barbara facilitates several certificate programs for ATD Education, including the Designing Learning Certificate.

Barbara explains that she often hears L&D professionals talk about how they’re asked to “throw” together some sort of training program in a very short period of time. Indeed, we’re all familiar with having to do much more with fewer resources. But to produce an effective learning and performance solution, it’s important to take the time to find out who are the intended learners and the real goals of the organization.


“The key is time. If you spend a good portion of your time upfront, analyzing what’s going on in the organization, you can put together a really effective design,” she says.

That’s where the Designing Learning Certificate can help. Using a human performance improvement approach to instructional design, the program reviews best practices for conducting a needs assessment and job/task analysis. It also presents course design and development using templates, so that attendees leave with a structured step-by-step process that they can immediately apply to the development of their own training programs.

To hear Barbara’s take on how learning is paced throughout the Designing Learning Certificate and what participants can expect, listen to the complete Q&A podcast.

About the Author

Amanda Smith is the Learning & Development Community of Practice manager at the Association for Talent Development (ATD). Her specialties include educational planning, PR/marketing, and project management. Amanda has more than 12 years of experience in the non-profit sector, developing and marketing professional development programs for the adult learner.

Amanda brings a diverse and unique perspective on program development. She has worked for companies in healthcare, foodservice, commercial real-estate, and media industries, including the American Gastroenterological Association (AGA), American Society of Consultant Pharmacists (ASCP), International Foodservice Distributors Association (IFDA), Building Owners and Managers Association (BOMA), and the National Association of Broadcasters Education Foundation (NABEF). 

She also serves as president and spokesperson for the Alliance for Women in Media, National Capital Area Chapter (AWM-NCAC) in Washington, D.C.  She resides in the D.C. Metro area with her husband and two children.

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