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Brandon Hall Group Announces Winners of 2012 Excellence in Sales Technology Awards

Wednesday, January 2, 2013

Brandon Hall Group, a research and analyst organization, recently announce the winners of the 2012 Brandon Hall Group Excellence in Technology Awards. Now in its 19th year, the program honors winners with more than 70 Gold, Silver and Bronze medals in 30 categories.  

Winners for Best Advance in Sales Training Software Platform include  

  • Gold: Richardson Group, Inc.
  • Silver: Blackboard, Inc.
  • Bronze: ClearPoint. 

Winners for Best Advance in Unique Sales and Marketing Technology include 

  • Gold: Richardson Group, Inc.
  • Silver: Maestro
  • Bronze: Brainshark. 

Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group Senior Analysts and Executive Leadership. Rachel Cooke, Chief Operating Office of Brandon Hall Group, Inc. stated, “This year’s entries underwent a rigorous judging process and arriving at a final decision on this year’s award winners was extraordinarily difficult for our judging panel.”  
Evaluations were based on the following criteria:

  • Product: What was the product’s breakthrough innovation?
  • Unique differentiators: What makes the product unique and how does it differ from any competing products?
  • Value proposition: What problem does the product solve and/or what need does this product address?
  • Measurable results: What are the benefits customers can expect to experience as a result of using this product?  

“It is our honor to recognize this year’s award winners, who exemplify the commitment to innovation and excellence that drives growth and over-the-top business results,” said Mike Cooke, Chief Executive Officer of Brandon Hall Group, Inc. 
For the complete list of winners, please visit Brandon Hall Group’s Awards Page.


About the Author

Ryann K. Ellis is an editor for the Association of Talent Development (ATD). She has been covering workplace learning and performance for ATD (formerly the American Society for Training & Development) since 1995. She currently manages ATD's Community of Practice blogs, as well as ATD's government-focused magazine, The Public Manager. Contact her at rellis@td.org. 

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