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ATD Blog

Building Your Mobile Strategy—One Decision at a Time

Thursday, June 20, 2013
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In the first post of this series, we examined the remarkable potential of mobile. We followed that up with a review of many of the reasons that might be holding people back—in spite of the widespread interest. Perhaps you identified with one or more of those reasons. In any event, now we think it’s time to zero in on some practical steps anyone can take to go mobile. That’s the goal of this post.

Do you need mobile? In the absolute sense, the answer is probably no. A better wa

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