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Insights

Flipping Your Hairdresser’s Education—To Make You More Beautiful!

Tuesday, October 7, 2014
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This past year I was contacted by Margaret MacDonald, the global education design manager for Wella Professionals Color. She was interested in rethinking how Wella Professionals should conduct education and training of salon stylists. I met with the education team in Geneva, and as they described how they led training, I realized that they were ripe for flipping learning. 

Before discovering flipped learning, Wella provided salon stylists one-day training seminars in the studios, which were carried out in a traditional manner with instructors presenting information to all participants. The opportunity for improvement was best summarized by Global Education Academy Dean, Stephen Moody, who told me he that wanted the stylists to be “in the hair.” 

Moody felt that sending stylists off to work with only one real practice session did not mean the they had understood the complex nature of coloring hair, perfecting cut, ensuring correct hair care, or creating textures and movement with styling. Instead, stylists needed MORE practice time to reapply these techniques once back in their salon. 

Enter flipped learning 

Flipped learning places emphasis on maximizing face-to-face learning time. By merging the creativity required in hairdressing education and the time-efficiency of flipped learning an industry game-changer is born. 

Wella is about to launch its flipped learning Education program in early 2015. When stylists attend Wella Education, they will be coached to CREATE, not taught to DO. 

Following a flipped methodology, stylists will be contacted two weeks prior to the seminar date, with links to wella.com for pre-instruction materials that will be as varied as there are hues of color. Some examples of pre-instruction materials include product knowledge documents, self-assessment questionnaires, technical guides, social media links, how-to videos, mood videos, and so forth. 

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Covering this sort of information pre-instruction allows for maximum face-to-face creative time and coaching during the actual seminar. The objective is to remove any information that the stylist can learn themselves from such limited one-on-one learning with expert stylists—ultimately, building confidence and preparing new stylists for in-salon reapplication. In addition, by providing product knowledge and prep videos, it is more likely that stylists will start with the same foundation and build on it throughout the training. 

Post instruction is offered to learners two weeks following the one-day seminar. Stylists are reminded of key takeaways and prompted to take action in their salon, whether it be via role-playing exercises, recap videos, or sharing of mood boards. Training participants are encouraged to use seminar hashtags to relive the experience with their peers. 

Fine-tuning seminars 

Wella also is refining its targeting of each seminar, to ensure the learners reap the highest rewards from attending. For example, some training seminars are focused  on products or techniques—teaching individual stylists to develop their craft. 

Other times, a seminar will target an entire salon—because building a strong reputation and salon equity requires collective participation. For these seminars, training is recommended to take place with all staff, so they can grow together and make the transition to teamwork. 

After all, higher mastery as a stylist also means going beyond hair to become a true beauty coach.


Let us know your thoughts. Do you agree that a creative education can fundamentally be flipped?  How could the experience at Wella be reapplied in your corporate training program or industry? We’d love to hear what you have to say!   


About the Author

Jon Bergmann provides flipped learning training consultants to small and large businesses, governments, nonprofit organizations, and schools around the globe. His mission is to teach, share, and implement best practices for creating learner-centric environments that empower trainers to maximize their teaching impact while lowering training costs. By applying flipped learning principles, he has helped clients flip their meetings with considerable success. Jon’s corporate clients include Wella AG (Procter & Gamble), the Association for Continuing Legal Education, Abbvie, Lake Forest Graduate School of Management, and iSchool. In addition, he has co-authored seven books, including Flip Your Classroom: Reach Every Student in Every Class Every Day and Flipped Learning: Gateway to Student Engagement. His radio show on the BAM Radio network gets upwards of 32,000 downloads every month.

Jon received the Presidential Award for Excellence for Math and Science Teaching in 2002 and was a finalist for the Brock International Prize for Education in 2014. He currently serves on the advisory board for TED-Education, and holds an MA in instructional technology from the University of Colorado at Denver and a BS in science education from Oregon State University.

2 Comments
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Thanks Jon sharing this inspiring flipped learning experience . would you please recommend me a book or any other suitable references for more details , understanding and best practices of flipped learning
as i am acting on designing a learning project using flipped learning approach in my organization
Thanks in advance
Sorry! Something went wrong on our end. Please try again later.
Thanks Jon sharing this inspiring flipped learning experience . would you please recommend me a book or any other suitable references for more details , understanding and best practices of flipped learning
as i am acting on designing a learning project using flipped learning approach in my organization
Thanks in advance
Sorry! Something went wrong on our end. Please try again later.
Sorry! Something went wrong on our end. Please try again later.