Get Ready for Generation Z

Thursday, November 10, 2016

Talent executives have spent a lot of resources in recent years studying the best ways to develop and engage Millennials. This focus is not without cause. Millennials (those born between 1981 and 1994) currently make up the majority of our workforce, and they will represent nearly 75 percent of the workforce by 2030. 

If you’re tired of hearing about Millennials, though, I have some good news for you. A new cohort of workers—Generation Z—is poised to take over. So what do you need to know about Generation Z? How are they different from Millennials? Here are a few key facts: Gen Z is comprised of professionals born after 1995. Other names for Gen z include Post-Millennials, the iGeneration, Founders, Plurals, Generation Text, or the Homeland Generation. 


More importantly, Gen Z is the first generation of true digital natives. They have been raised in the era of smartphones, and many do not remember a time before social media. According to data from Accounting Principles, typical Gen Zers multitask across at least five screens a day and spend 41 percent of time outside of school with computers or mobile devices, compared to 22 percent of Millennials 10 years ago. 

An infographic from Accounting Principles offers a few more insights into this generation that's starting to enter the workforce.


About the Author

Ryann K. Ellis is an editor for the Association of Talent Development (ATD). She has been covering workplace learning and performance for ATD (formerly the American Society for Training & Development) since 1995. She currently manages ATD's Community of Practice blogs, as well as ATD's government-focused magazine, The Public Manager. Contact her at 

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