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How to Get Recognized
ATD Blog

How to Get a Training Academy Recognized in a Big Corporation

Tuesday, March 21, 2017
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As a support function, training academies, or departments, are usually considered a “back-office” department, rather than a core part of the business. As a result, the topic of aligning learning impact with organizational goals has drawn a lot of attention from many training and learning professionals in recent years, in the hopes of making their department more visible to business stakeholders. 

In our session at the ATD 2017 Korea Summit, we will share how we tackled this issue and got our training academy recognized as a key component of a major corporation, Volkswagen Group China. We had setbacks, yet as a team we were able to focus on two key business goals:

  • enhanced research and development to develop local programs
  • blended learning approaches to satisfy the learning needs of digital natives. 

Additionally, we will answer these important questions:

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  • What are the key success factors for a training academy?
  • How can a training academy establish itself in a big corporate environment?
  • How can you maximize the impact of training and learning on business development?
  • What should you use to measure the success of a training academy? 

There will be more surprises on-site, so come and join us!

About the Author

Laura has extensive experience in the automotive industry, especially in sales and marketing. During her time at Jiangling Motors, she successfully led the cost reduction program and developed the special conversion vehicle market for transit. Laura was a member of the BMW China Sales Committee; as the senior manager of sales, her team laid a solid foundation for BMW’s growth in China. She joined Volkswagen Group China in 2007 as the executive vice president of FAW VW Sales Company, and then became managing director for Volkswagen Brand Import. In these positions, Laura made remarkable achievements in branding and helped to increase market share.

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