Complex learning content does not require complex infographics. Clear, easy-to-follow language improves understanding, recollection, and agreement. The same is true for educational infographics. The KISS—Keep It Simple Silly—rule applies to all forms of communication.
However, there are times when illustrating complexity is necessary. For example, you may want to show that the approach is complex and, therefore, requires focus to complete.
A complex solution does not need to be confusing. Confusing infographics lower adoption rates. Albert Einstein was right when he said, “If you can’t explain it simply, you don’t understand it well enough.” The secret is to summarize your learning content into one, concise message, such as in a headline or takeaway.
Because the confused mind says no, a complex graphic must quickly and clearly communicate the main point (the message). It is our job as talent developers to help the learners understand, recall, and adopt our content.
Here are three methods I use when making a complex, successful infographic:
- Get to the point.
- Chunk it.
- Connect the dots.
Get to the Point
The main point should be obvious. Your main point is a one-sentence message. For example, if the main message is that applying this approach saves money, speeds delivery, and lowers risk, the graphic should clearly show this. It must be evident to the reviewer. Never bury the main point. Highlight it through aesthetic choices such as size, style, color, and positioning. The message is the basis for the infographic’s title.
Chunk It
Chunking breaks complex content into bite-size, digestible morsels. Group and label similar elements to avoid confusion. For example, arrange your approach into a timeline. Drawing a box around that which is similar chunks those activities, clarifies when they occur, and makes the content more approachable.
Connect the Dots
Prove to learners that they will achieve their goals by connecting the content to the promised outcomes. For example, use icons to flag elements that are most responsible for delivering the results, such as saving money, speedy delivery, or lowering risk.
The following sketch is an example that uses my three methods.
Clear, compelling communication is a critical success factor in all learning. The three methods—get to the point, chunk it, and connect the dots—work together to improve communication quality and your adoption rate.
