080316_problem solving

New Instructional Designers Need a Foundation

Thursday, February 2, 2017

Donald J. Ford is a training and performance improvement consultant specializing in instructional design and process improvement. He has worked in the field of human resource development for 20 years. He has developed custom classroom, self-study and web-based training, conducted performance and needs analyses, facilitated groups, managed improvement projects, taught courses, and evaluated results.


Don facilitates the ATD Designing Learning Certificate. I recently interviewed Don about the nuts and bolts of the three-day program. For starters Don explains that the program content is focused on the ADDIE model and extensively covers the first three elements: analysis, design, and development. “This program is designed to help relatively new instructional designers learn the science and get a good foundation in the field,” he says.

Listen to the complete podcast for more insight into how learning the science of instructional design will help you deliver training that is more effective. Also, be sure join Don for the Designing Learning Certificate program in March to learn how to design a complete program that aligns with your business goals, including participant guides, instructor guides, and other materials. In addition, you will have an opportunity to work on the design and development of your own training program throughout the workshop. Register today.

About the Author

Amanda Smith is the Learning & Development Community of Practice manager at the Association for Talent Development (ATD). Her specialties include educational planning, PR/marketing, and project management. Amanda has more than 12 years of experience in the non-profit sector, developing and marketing professional development programs for the adult learner.

Amanda brings a diverse and unique perspective on program development. She has worked for companies in healthcare, foodservice, commercial real-estate, and media industries, including the American Gastroenterological Association (AGA), American Society of Consultant Pharmacists (ASCP), International Foodservice Distributors Association (IFDA), Building Owners and Managers Association (BOMA), and the National Association of Broadcasters Education Foundation (NABEF). 

She also serves as president and spokesperson for the Alliance for Women in Media, National Capital Area Chapter (AWM-NCAC) in Washington, D.C.  She resides in the D.C. Metro area with her husband and two children.

Be the first to comment
Sign In to Post a Comment
Sorry! Something went wrong on our end. Please try again later.