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ATD Blog

The Science of Goal Planning

Wednesday, August 3, 2016
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Why do we spend so much time talking about goals as part of performance management? Every book, blog, and training program about improving employee performance starts with a conversation about goals. It’s become the most important tool for organizational and individual management, but why? What’s so great about a goal?

It turns out that goals work because that’s how our brains are wired. We can see how well it works using science! Here’s just one example. Tony Hsieh, CEO

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