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Web 2.0 and the changing face of editorial content

Monday, November 6, 2006

The pure premise of Web 2.0 is


  • let's get rid of editors;
  • users submit the content, including primary entries, feedback, ratings, and even clicks.
  • recency is absolutely necessary to the value of content;
  • a critical mass volume is necessary in the tens of thousands, if not much higher
  • the value of content is best determined by the wisdom of the masses through user rating, user volume.
  • meaningful 1:1 relationships can come from participation in communities

What does that change, if anything, the training model?

About the Author
The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.
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