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Why is a Mobile Learning Strategy Important?

Thursday, November 10, 2011
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With mobile learning getting a lot of interest recently (roughly 50% of businesses surveyed say they have plans to implement some form of mobile learning in the foreseeable future), it's becoming clear that many companies don't have a plan to successfully create a sustainable, robust mobile learning strategy. This is evidenced by the quick jump from talking about goals and roadmaps to the proverbial "We need an app for that!" conclusion that is being reached in meetings and boardrooms across all industries and company sizes.


This rush to deploy without proper planning is a big oversight and will ultimately make it difficult to understand if your mobile efforts are successful. A mobile learning strategy can help give your work grounding and a solid base on which you can build. This approach helps you bring mobile in where it will provide the biggest impact. A metered, reusable framework is far more useful than a scattershot approach. When apps are pumped out and then discarded it's often because they didn't perform as expected. These apps likely don't fix the problems that were considered but not dealt with fully during the design phase. Perhaps the app shouldn't have been built at all. Maybe its focus should have been narrower, or altogether different than what it turned out to be.

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A mobile learning strategy's importance is not only limited to savings during the design and development of the applications that may be created. Real, actionable metrics can only be established for individual efforts when the bigger picture is considered. What will you measure? How will you know when you are successful? What sorts of changes are you able to and prepared to make when you start to get data back from your learners?


The creation of a strategy will allow outside stakeholders to help weigh in on your anticipated mobile learning efforts to come, giving your work a much needed validation. The strategy's strengths will help build support throughout your organization, creating trust between your partnering departments and content creators allowing them to create great work. The concerns that could arise about the focus of the efforts or how it fits in with or aligns with other work will already have been addressed. This proactive approach works with other facets of business planning, why would mobile learning be any different?


Over the next few weeks, we'll investigate topics related to this, covering the building blocks for a mobile learning strategy, the effects of creating one, what happens when you neglect to create one, and then finally how to get started on implementing your completed strategy. Come back and check out our next installment.

About the Author

As managing director of Float Mobile Learning, Chad Udell strategizes with Fortune 500 companies and their learning departments to help deliver mobile learning to employees. Chad also works with universities and other learning organizations to develop their unique visions of where and how to use mobile learning. Chad's focus is on understanding an organization's business drivers and goals and then creating the strategy that can best deliver solutions. Chad is recognized as an expert in design and development, and he speaks regularly at national conferences on design, development and mobile learning. He has been a faculty member of Bradley University for more than five years.

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