The Detroit Chapter revamped its program strategy to increase attendance, increase awareness of both the chapter and its brand, and drive interest in events. In addition to the traditional formal events organized in the past, the chapter began to host more informal events, networking opportunities, and webinars to address members’ professional development needs. As a result of this change in strategy, the chapter had 10 members join following its January event and has continued to attract new members monthly. Proactive outreach to venues also enabled the chapter to reallocate funds towards additional ATD Chapter Leaders Conference (ALC) registrations for board members, a website redesign, and a two-day conference.