This article focuses on Organization Becton, Dickinson & Co. (BD). In 2000, BD celebrated its 103rd birthday. The year began with new chief executive officer Edward J. Ludwig. BD is steeped in a rich history of progressive business growth, and is also known as a concerned and generous corporate citizen. Like many other organizations, BD found itself competing in an external environment that looked very different from the global health-care world that it had helped shape during the previous c
