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TD Magazine Archive

Making the Exemplary Normal

The article presents information on a case study on how regional sales success of a company can be replicated across the company. The company under discussion in the present case study is Senscript. Senscript's Global Vice President Forrest Nickels had noticed the sales success in its Chicago branch. It was hard to miss. The Chicago office was leading the software industry by leaps. He suggested that they ask their Chicago people what they're doing. He said that he would call the senior

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