The article focuses on the E-R-I model which stands for emotions, reason, and intuition. E-R-I model uses a step-by-step approach to help one think about ways to resolve a problem. It can help how to resolve conflicts regarding organization development and culture issues, customer service problems, or struggling sales often surface when working with clients. Further, E-R-I model also provides techniques for making decisions that are suitable for any situation. In addition, this model will solve
