July 2009
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TD Magazine

Deliver in 2009

Nobody needs to be reminded that the world is much different than it was merely 12 months ago. At Mattel Inc., the impact has been to focus on "deliver" - our watchword for the year - and that means deliver in support of key goals and metrics. There are many significant new cost reduction programs at Mattel, but the core strategies remain the same.

One of the core corporate strategies is "develop people." In 2009, there has been a change in priorities at Mattel, with more em


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