July 2009
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TD Magazine

Outside the Box… for Good

The word "innovation" is surrounded by a great deal of buzz in today's tough economic climate, with many analysts upholding "creative new ideas" as a way to survive and thrive during this recession. But as Michael J. Moscynski, a vice president with Juran Institute, writes on page 40, "Random, innovative ideas, no matter how clever, will not deliver economic success unless they meet a customer need better than the current method or fulfill a previously unknown or unm

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