June 2009
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TD Magazine

Personal Credibility Is the New PC

Personal credibility (PC) is hot. Even if the words aren't used, the concept is constantly making headlines. Next time you watch or listen to a news broadcast, pay attention to how many of the topics center on one key theme: how some person or some organization has lost credibility with the public.

Every day we hear about executives who misuse power and money, investment professionals who lie and scam their clients, or government leaders who promise one thing and then deliver just the oppos


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